Umm, well tho i agree on both ideas, i think these two are a different ideas.
The idea of sticking to draw mascots is the idea of the real "CL" calendar project, as it represents that it is made by CL, from CL, and for CL. Tho i really think that this idea wouldn't be good to monetize because they are... well you know the reason. This idea is good to represent the CL for sure, and would be better enjoyed by also the members of CL.
And the other idea is good for making money as said in a comment somewhere above. The user of the calendar would recognize the character they will see in every month pages eventhough they are not a CL member. I think it is also a good project for making money, but it would be a different project with the first one.