These results suggest that men, relative to women, have a particularly hard time being “just friends.” What makes these results particularly interesting is that they were found within particular friendships (remember, each participant was only asked about the specific, platonic, friend with whom they entered the lab). This is not just a bit of confirmation for stereotypes about sex-hungry males and naïve females; it is direct proof that two people can experience the exact same relationship in radically different ways. Men seem to see myriad opportunities for romance in their supposedly platonic opposite-sex friendships. The women in these friendships, however, seem to have a completely different orientation—one that is actually platonic.
Although women seem to be genuine in their belief that opposite-sex friendships are platonic, men seem unable to turn off their desire for something more. And even though both genders agree overall that attraction between platonic friends is more negative than positive, males are less likely than females to hold this view.
Ohoho, beating the dead horse once again. Always a controversial topic.
Scientific American suggest that the "just friends" problem results from men having attractions which are in reality unrequited, but these men imagine or perceive that they are. So what do you have to say about this study?
Edit: Just to be clear, I am merely presenting the new evidence for discussion since I find it to be more substantial than the "Why Girls and Guys..." video which is reposted every so often. This is not indicative of my personal views on the matter.